We are all treated this month to the Detroit Auto Show in Michigan, USA. All the heavy weights are present at arguably the largest auto show of its kind in the world. This year has seen a real onus on environmental concerns as Americans in general are starting to move away from SUVs and “trucks” (pick up trucks to you and me) towards smaller more fuel efficient and compact cars. Nevertheless, Ford’s new F-150 truck is a beauty and if you are going to be a true freedom frie, its a must! Other announcements include the awesome Mazda RX-8, the Audi TTS and the pimped out Ford Verve concept car which contrasts with the other concept car Ford has to offer, the Ford Explorer America SUV.

On the environmental front Ford (once again!) has announced its EcoBoost green technology, claiming increase fuel economy and set to be introduced in the Lincoln MKS followed by the Ford Flex. Whilst the world is facing up to environmental concerns, India’s Tata Motors threats to undo all good initiatives with the introduction of the Tata Nano, the most inexpensive car in the world at $2,500. Within an already gargantuan population base with serious congestion and pollution control problems, the introduction of such an affordable and fuel inefficient vehicle is sure to create mass chaos and noxious fumes. I’m extremely disappointed that once again in the sake of value and business concerns, industry leaders are putting our entire ecosystem at risk.

According to GoogleCache 96.6% of Wikipedia pages Rank in Google’s Top 10:

Although I don’t believe their methodology is particularly sound, it got my brain juices flowing. Wikipedia is a growing authority on brands…so how do brands fare, what’s the coverage?

I’ve answers, I picked Business Week’s list of Top 100 brand names and subjected them to the Wiki test, the results are pretty conclusive.
Google is in bed with Wikipedia, Yahoo! is a WikiFlirt^TM and Live is confused as always:

I could not observe any particular instances whereby Wikipedia was out-ranking the brand sites, asides from Live whose ranking algorithm is proving rather brittle.
Google and Yahoo are amongst the only Top 100 brands without a WikiPedia listing in their Top 10 results (the irony).

MSN/Live ranked Wikipedia over these brands (in the event it could actually rank the brand site altogether, you guys NEED SEO!)

• Duracell
• Hennessy
• Hermes
• LG
• Marlboro
• Porsche
• Prada

This really goes to show that brand marketers need to get hands on with Wikipedia!

All of us in the SEO industry have discovered the benefit of eye tracking studies to inform and dispel the mysteries around how users interact with media and search engine results (Golden Triangle) but as this video will show you, it is a dangerous social weapon!

I can finally say that my move from York to New York has finally reached a true moment of completion. I join the ranks of Avenue A | Razorfish, the largest interactive marketing agency in the US. This large step in my career allows me to work amongst the brightest marketing minds in the industry with a true holistic approach to technology driven digital strategies.

Thrilled by the opportunity, it has meant that I have now descended from my Empire State Building perch to the sensory overload of Times Square. After two weeks, I am still waiting for my ears to pop and adjust to the altitude shift

Sick, twisted but ultimately very cool. This brilliant “mashup” (i.e: the union of external datasources typically plotted onto google maps) illustrates what you can expect within the different zones of overpressure. Overpressure is the term used to express the quantity of force exerted upon physical and organic entities; buildings and people at a given distance from the epicenter of a nuclear blast. If a nuke where to hit downtown manhattan, I’d probably suffer glass cuts but then again it doesn’t account for radiation…….cheery thought.

The Nuclear mashup

Here’s a handy chart to guide your findings.

Over a decade of dot com M&A from the big guns of search have produced some insightful collections of web properties. Google’s latest 10-K filings is a good time to do a quick summary of who owns what in the world of search.

Google - See Google’s full portfolio of subsidiaries
GGLs list of acquisitions exhibit an impressive grass roots approach, their buy-outs have often contributed to eventual product releases in one form or another.

• JotSpot and Writely have contributed to the launch of Google Apps for Domains and the Google Docs and Spreadsheets products.
• SketchUp, now re-branded as Google SketchUp - a 3D authoring environment.
• ZipDash - provides traffic maps, recently incorporated into Google Maps.
• Urchin which is now Google Analytics.
• Keyhole Corp - now Google Earth.
• Applied Semantics which no doubt contributed to the Adwords/Adsense platforms.
• The list continues with heavy weights like YouTube, Orkut, and host of Payment transaction holdings to support Google Checkout.

Clearly Google are masters in acquiring enlightened technology companies at their early stages, fostering them and later bringing them to market as rich, comprehensive products.
Yahoo - See Yahoo’s full portfolio of subsidiaries.

Yahoo’s story is quite different, their holdings feature a great deal of search engines which Y! had to acquire to build up the search engine technology intellect base to compete with Google and move away from their original strong editorial model. More recent acquisitions are highly successful and promising enterprises such as Hotjobs, Kelkoo and Delicious.
You might remember Compuserve, once the only ISP available in Belgium which soon became a bottom-less pit for my pocket-money!

Microsoft - See Microsoft’s full portfolio of subsidiaries.

The folks at Redmond have apparently favored an in-house approach with few M&A deals in the search sector.

Ask (IAC) - See IAC’s full portfolio of subsidiaries.

IAC holds a truly diversified and exciting set of subsidiaries:

• TicketMaster
• A multitude of online dating sites like Match.com
• Parts of Excite
• CollegeHumor.com
• and countless more…

In summary, the strategies at play here are very different. IAC is excelling at diversifying into disparate fields, Google is holding and capitalising on smart investment moves, Yahoo is striving to get back into the game and, alas Microsoft is caught sleeping as usual!

I saw the most excellent Razorlight last night at the Bowery Ballroom, a beautiful intimate venue with a gorgeous balcony wrapped around the room. We got our pictures snapped by spin.com and had to come up with a song for America, difficult to respond on the spot but i think i did alright compared to the other comments And mum, sorry i used a curse word but if you’d see how impossible it is to know what station you are arriving at in a crowded carriage you’d forgive me! Also, I’m not so pasty looking - promise! its the flash…
Read all about it: http://www.spin.com/features/ithappenedlastnight/2007/02/070227_razorlight/

Hehe….

Best Answer:

Are you kidding? Everybody knows a woodchuck would chuck as much wood as a woodchuck could chuck if a woodchuck could chuck wood.

Best Answer from someone with too much time on their hands:

www.getodd.com/stuf/stupid/woodchuck.html