From York to New York - out with the old, in with the new

Archive for May, 2007

Eye-tracking…what it is really useful for.

All of us in the SEO industry have discovered the benefit of eye tracking studies to inform and dispel the mysteries around how users interact with media and search engine results (Golden Triangle) but as this video will show you, it is a dangerous social weapon! ;-)

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Now a proud Avenue A | Razorfish family member

I can finally say that my move from York to New York has finally reached a true moment of completion. I join the ranks of Avenue A | Razorfish, the largest interactive marketing agency in the US. This large step in my career allows me to work amongst the brightest marketing minds in the industry with a true holistic approach to technology driven digital strategies.

Thrilled by the opportunity, it has meant that I have now descended from my Empire State Building perch to the sensory overload of Times Square. After two weeks, I am still waiting for my ears to pop and adjust to the altitude shift ;-)

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