Detroit Auto Show 2008

We are all treated this month to the Detroit Auto Show in Michigan, USA. All the heavy weights are present at arguably the largest auto show of its kind in the world. This year has seen a real onus on environmental concerns as Americans in general are starting to move away from SUVs and “trucks” (pick up trucks to you and me) towards smaller more fuel efficient and compact cars. Nevertheless, Ford’s new F-150 truck is a beauty and if you are going to be a true freedom frie, its a must! Other announcements include the awesome Mazda RX-8, the Audi TTS and the pimped out Ford Verve concept car which contrasts with the other concept car Ford has to offer, the Ford Explorer America SUV.
On the environmental front Ford (once again!) has announced its EcoBoost green technology, claiming increase fuel economy and set to be introduced in the Lincoln MKS followed by the Ford Flex. Whilst the world is facing up to environmental concerns, India’s Tata Motors threats to undo all good initiatives with the introduction of the Tata Nano, the most inexpensive car in the world at $2,500. Within an already gargantuan population base with serious congestion and pollution control problems, the introduction of such an affordable and fuel inefficient vehicle is sure to create mass chaos and noxious fumes. I’m extremely disappointed that once again in the sake of value and business concerns, industry leaders are putting our entire ecosystem at risk.
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